Area of Chosen Greatness Kit

Choose Where to Be Great-And Lead with Confidence, Clarity and Conviction

Your Area of Chosen Greatness™ is the single highest-leverage focus area your company chooses to master above all others.

It sits at the intersection of three truths:
✅ Where your company is uniquely suited to be great
✅ Where your customer longs for you to be great
✅ Where being great fuels your growth and profitability

This kit helps you identify and operationalize that one area-so you van scale with focus, align your team, and multiply your impact.

The package includes:

FFG TOOL - AREA OF CHOSEN GREATNESS IDENTIFIER™ - A proprietary tool that walks you step-by-step through the reflection and strategy needed to define your Area of Chosen Greatness.
FFG Tool Example - PDF Download of a filled-in-example to help get your ideas going.
Masterclass - "Choose Where to Be Great" - A short powerful video training with Coco Sellman guiding you through the tool and helping you define the Core Growth Element that will unlock scale, alignment and profitability.
Slides - PDF Download - The full masterclass slide deck, perfect for sharing with your team or using in your next leadership meeting.
Transcript - PDF Download - A full written transcript of the masterclass, ideal for skimming or sharing key ideas across your company.

Designed to be used on your own, with your team, or delegated to someone else. In less than an hour you can create the Area of Greatness of your company.