The 1-Day Growth Plan is a simplified, high-impact strategic framework that helps founders and teams:
Clarify the future.
• Core Purpose (why you exist)
• Company Vision (where you’re going)
• 12-Month Breakthrough Goal (what must happen next)
Build the plan to get there.
• Simple SWOT
• Quarterly Map
• 30-Day Goals
Turn planning into action.
• Key Performance Indicators
• Weekly Dashboard
• Weekly Acceleration Meeting
It’s the foundation of scaling: one clear plan, one aligned team, one rhythm of progress.
Build community, clarity, engagement, and unstoppable momentum in just five minutes a day.
Each day, you’ll pour your wisdom into simple prompts that activate purpose, unlock insight, and fuel growth inside your company.
Using a proven success method created by Tracey Lauren, you’ll design and launch a focused plan for exponential growth—together.
You’ll share your answers in community, listen to the perspectives of others, and gain new ideas and energy every single day. As you deepen the journey, you’ll spark creativity, alignment, and forward motion.
By the end of 30 days:
Your team will be engaged and connected.
Everyone will know your purpose and who you serve.
Your company’s 10-year impact will be clear.
Each person will understand exactly how they can make the biggest difference every day.
The Company Stage Assessment helps you identify exactly where your business is on the growth journey—from Existence to Survival, Scaling, and ultimately Impact.
By identifying the statements that best match your current reality across team structure, decision-making, systems, profit, challenges, and founder dependence, you’ll gain instant clarity on your stage and what to do next.
Use it with your leadership team to align perspectives, uncover gaps, and determine the strategic moves that will accelerate scale, profitability, and long-term impact.
Using four stages of traction—Customer Discovery, MVP/Offering, Customer Validation, and Product-Market Fit—you’ll assess key metrics like market clarity, user feedback, sales momentum, engagement, referrals, pricing strategy, and repeat customers.
By selecting the descriptions that match your current reality, you’ll uncover:
Where traction is already building
Where growth is stalling
Which puzzles need solving first
What strategies and metrics will unlock your next level
This tool turns traction into a solvable puzzle—giving you a clear roadmap to scale faster, attract investors, and build a durable, high-growth company.
Reveal where you are strong, where you are constrained, and what to improve next.
Using a simple 1–5 rating scale, you’ll assess performance across all major business areas—including R&D, Operations, Marketing, Sales, Customer Service, Account Management, Compliance, HR, Finance, Technology, and Leadership.
For each function, the assessment helps you identify:
Key Levers you can pull to accelerate growth
Constraints that are slowing progress
Systems, people, and processes that need attention
Opportunities to align with your values, impact goals, and profit goals
It’s your roadmap to becoming a best-in-class, high-growth, values-driven business.
Your Core Values aren’t clear—or they’re not operationalized.
This kit helps you create a a self-managing, values-driven culture where decisions are faster, the right people thrive, and your company can scale with clarity and confidence.
This kit doesn’t just help you define your Core Values. It helps you activate them—so your company grows stronger from the inside out.
Move beyond marketing data to connect with the real human your business exists to serve.
If your message feels flat or your team is unclear who you’re really helping, this kit will change everything.
Through the Authentic Customer Masterclass and Authentic Customer Experience™ tools, you’ll meet your ideal customer through a guided visualization, listen to their story, and translate that wisdom into a vivid, living avatar that inspires every part of your business.
You’ll discover who they are, what they long for, and how your company can truly serve them—so your marketing, sales, and service all speak with heart and precision.
The result: clarity, empathy, and a business that resonates deeply with the people who matter most.
Get crystal clear on who you serve and the urgent problem your company is built to solve.
When your message feels vague—or your team isn’t aligned on your ideal customer—growth stalls. This kit changes that.
Through the WHO + WHAT Builder™, you’ll enter the mind of your Authentic Customer, uncover their deepest needs, and narrow in on the top three problems your company is uniquely positioned to solve
Then you'll craft a clear, compelling WHO + WHAT Statement—your value proposition in one powerful sentence—that helps the right customers instantly say, “That’s me!”
This leave you and your team with total clarity, aligned messaging, and a business that speaks directly to the people you’re here to serve.
Stop guessing and start seeing the true size of your opportunity—far beyond what you’re doing today.
This isn’t just about impressing investors or proving your numbers (though it will). It’s about expanding your own vision and breaking through the limits of what you think is possible.
Through the Size Your Market Maker™, you’ll calculate your Total Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) using clear exercises, focus questions, and real-world examples from women-led companies
You’ll understand the full universe of demand, the segment you’re built to serve, and the share you can realistically win next.
You'll discover grounded confidence, bigger thinking, strategic focus—and the clarity to scale with intention and boldness.
Spot the subtle shifts happening right now—the early signals your competitors will miss until it’s too late. While macro trends show the big picture, micro trends reveal where the opportunity is emerging next and how your company can move first, fast, and with confidence.
Using the Macro Trends Explorer™ framework adapted for micro trends, this kit guides you to track changes in customer behavior, technology, culture, regulation, and buying patterns—and then identify exactly how your business can align, innovate, or reposition to win.
Stay ahead of the curve, lead the market—not react to it—and position your company as the one shaping what comes next.
Uncover the exact moments when your customers are most ready to buy—so your message, offer, and timing land with power.
Most companies focus on what they sell. High-growth companies focus on when and why people are finally ready to act.
Using the Buying Triggers Mapper™, you’ll explore the psychological, emotional, and situational cues that prompt customers to take action—such as need recognition, life changes, urgency, FOMO, emotional appeal, social proof, value, and convenience.
You’ll then identify the top 3–5 triggers that fuel your best conversions and align your marketing, sales, and product strategy around them.
When your message meets your customer’s moment, magic happens.
Customers feel seen. Your timing feels perfect. And saying “yes” becomes effortless.
It's not about obsession with the competition—it’s about knowing yourself more deeply through contrast. When you thoughtfully reflect on the companies your customers compare you to, you gain rare clarity about your own identity, strength, and untapped potential.
Using the Competitive Analysis Framework™, you’ll identify your direct, indirect, and DIY/no-solution competitors—and then focus on the 3–5 Core Competitors who mirror you most closely in your customer’s mind.
From there, you’ll create a refined Competitive Matrix to explore offerings, positioning, strengths, weaknesses, and whitespace opportunities
Discover deeper self-awareness, more aligned strategy, and the confidence to grow from your truest strengths—not from comparison, but from clarity.
If you’ve ever felt like your work is powerful but still overlooked or misunderstood, you’re not alone. Many founders blend in even when they know their offering is stronger, smarter, or more meaningful.
Using the Market Positioning Analyzer™, you will:
Build a Positioning Matrix to understand your landscape and choose where you belong
Explore your Brand Identity—how you want people to feel and what you uniquely embody
Articulate your Market Differentiation—the needs you meet that others don’t
Declare your Company Promise—the value you consistently deliver
Craft a clear, powerful Position Statement that becomes the voice of your brand
Reveal your market position that is distinct, desirable, and defensible—rooted in your purpose, expressed with authenticity, and remembered for its power.
Define the true value of your business—not just as a list of products or services, but as the total experience your company delivers from first impression to lasting impact.
Most founders assume “we already know what we sell,” but as the Masterclass shows, teams often describe the offer in wildly different ways, leading to confusion, hesitation, and stalled growth.
This kit helps you replace that confusion with clarity, alignment, and momentum.
To be chosen, you must be understood. To be understood, you must be clear.
Foster a business that is easier to sell, easier to scale, and profoundly easier for customers to say “yes” to—because your value is undeniable and unmistakably clear.
Stop chasing “more” and start focusing on what truly drives sustainable revenue, customer value, and long-term health in your business.
Many founders sell a variety of offerings—but aren’t sure which ones actually create meaningful profit. As the tool explains, not all revenue is good revenue.
Some offerings drain time, team energy, and resources, even if they sell.
This kit guides you to look clearly and compassionately at your business so you can grow with intention—not exhaustion.
cale what works. Drop what drains.
Build a business centered on your most powerful profit drivers—so you can grow with purpose, ease, and sustainability.
If you’ve ever wondered why you’re generating revenue but not paying yourself enough—or couldn’t clearly explain your break-even point—this kit gives you the clarity and confidence you’ve been missing.
A thoughtful pricing strategy fuels purpose, growth, and prosperity.
Break-even is the moment (each month and each year) your business becomes self-sustaining.
Reclaim power over your business model, price with clarity (not apology), and fund the future you’re meant to build—with purpose, freedom, and profit.
You know your why, your where, and your how. But now you're looking for the systems, tools, and structure to turn that clarity into traction—so your team can align, your decisions can scale, and your purpose becomes your greatest engine for profit.