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Force for Good Marketplace

Clarity Today.
​​​​​​​Momentum Tomorrow.

Solve your growth puzzle, one solution at a time.

Get exactly the tool you need—right when you need it—to grow a high‑impact, high‑growth company you’re proud to lead.
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Whether you're just getting traction or preparing to scale, you’ll have exactly what you need, exactly when you need it.

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 What Is the Marketplace?

  • The Force for Good Marketplace is a library of focused, done‑for‑you toolkits drawn from the Force for Good System™—an elevated model for leading and scaling companies of purpose, substance, and profit.

  • If you’re not ready to implement the full operating system, start here with one targeted solution at a time.

  • Each kit helps you solve a specific growth challenge in hours, not months.

  • Priced affordably.
  • Designed for action.
  • Built for teams.
The Marketplace

Two Ways to Use It

Find the clarity and direction you need with a life coach who has helped countless people achieve their goals

Access the full Force for Good Marketplace

  • The full System and all of the Marketplace Tools are available through the Founders Circle.
  • At your pace, install the repeatable Force for Good System that aligns purpose, vision, strategy, and execution across your company.​​​​​​​
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Go Piecemeal.
​​​​​​​One tool at a time.

  • Choose from one of the 100+ tools in the Marketplace.
  • Pick the next right tool for the challenge in front of you—no overwhelm, just momentum.

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Benefits

What's in the Marketplace?

Every month, we release  new strategic growth tools + live and on-demand masterclasses—designed to be used on your own, with your team, or with your trusted integrator.


Choose from Programs and Kits organzied into Seven Sections:

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Section 1 -
​​​​​​​The 4 Essential Tools of the Force for Good System™
  • 4-Page Growth Plan™ Getting Started Kit
  • Transformation Map™ Getting Started Kit
  • The Seven Rituals of Innovation™ Getting Started Kit
  • Force for Good Toolkit™ Getting Started Kit
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Section 2 -
Essential ​​​​​​​Quickstart Programs
  • FFG 1-Day Growth Plan - Coming Soon
  • FFG 12-Month Breakthrough System™ - Coming Soon
  • FFG Five Growth Mindsets - Coming Soon
  • FFG 30-Day Growth Launch - Coming Soon
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Section 3 -
​​​​​​​Assess Where You Are
  • FFG Growth Readiness Assessment™ - Coming Soon
  • FFG Stage Assessment - Coming Soon
  • FFG Traction Assessment - Coming Soon
  • Customized Business Assessment - Coming Soon
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Section 4 -
​​​​​​​Know Your Purpose
  • Core Purpose Kit
  • 100-Year Company Vision Kit
  • Inception Story Kit
  • 10-Year Impact Goal Kit
  • Core Values Kit
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Section 5 -
​​​​​​​Know Who You Serve
  • Authentic Customer Avatar Kit
  • Who Your Customer Is Kit
  • What Your Customer Needs Kit
  • WHO + WHAT Statement Kit
  • TAM / SAM / SOM Kit (Total Available, Serviceable Addressable, Serviceable Obtainable Markets)
  • Macro Trends Kit
  • Buying Triggers Kit
  • Core Competitors Kit
  • Market Positioning Kit
  • What You Offer Kit
  • What Generates Profit Kit
  • Pricing Strategy & Break-Even Point Kit
  • Shared Avatar Description Kit
  • 17-Step Customer Journey Kit
  • Area of Chosen Greatness Kit
  • Three Feelings to Cultivate Kit
  • Impact Mantras Kit
  • Three Customer Experience Improvements Kit
  • Customer Enrollment & Retention Funnel Kit
  • Growth Model Kit
  • Revenue Model Kit - Coming Soon​​​​​​​
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Section 6 -
​​​​​​​Know Your Impact Plan
  • Prosperity Expander Kit - Coming Soon
  • Growth Stages & Facets Kit - Coming Soon
  • Income Statement Kit - Coming Soon
  • Balance Sheet Kit - Coming Soon
  • Statement of Cash Flows Kit - Coming Soon
  • Accounts Receivable Aging Kit - Coming Soon
  • Accounts Payable Aging Kit- Coming Soon
  • Monthly Dashboard Kit - Coming Soon
  • Key Metrics Dashboard Kit- Coming Soon
  • Key Traction Metrics Kit - Coming Soon
  • FFG Focused SWOT Kit - Coming Soon
  • Strategy & Milestones Kit - Coming Soon
  • 12-Month Breakthrough Goal Kit - Coming Soon
  • MIGs & LEADs Kit (Most Important Goals and Leading Indicators) - Coming Soon
  • Pro Forma Budget & Forecast Kit - Coming Soon
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Section 7 -
​​​​​​​Know Your Highest & Best Use™
  • FFG Quickstart - Coming Soon
  • Knowing Self Daily Connection - Coming Soon
  • 30-Day Wisdom Challenge - Coming Soon
  • Journey of Transformation Kit - Coming Soon
  • High-Leverage Habits Kit - Coming Soon
  • 5-Day Activities and Habits Audit - Coming Soon
  • High-Potency Actions Kit - Coming Soon
  • Constraints & Accelerators - Coming Soon
  • Financial Accelerators Kit - Coming Soon
  • Monthly Action Plan Kit - Coming Soon
  • Weekly Action Plan Kit - Coming Soon
  • Weekly Habit Tracker Kit - Coming Soon
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New Toolkits Released Monthly

You can buy them individually a la carte.

Or receive all-access with
Founders Circle.

1 - The 4 Essential Tools of the Force for Good System

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The 4-Page Growth Plan
Get Started Kit

Transform Overwhelm into Alignment-and Unlock Exponential Growth
The essential first step of the Force for Good System™-clarity in 4 pages that become the flywheel for scale, profit and lasting impact.

W
hen your business doesn't have an aligned plan, growth drags.
Values fade. Profit suffers.
You become the bottleneck.
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The 4-Page Growth Plan™ fixes that.

​​​​​​​It's not just a template. It's a living strategy tool-one of the three Essential Tools of the Force for Good System.
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  • It captures your Purpose, Who You Serve and Impact Plan in just four pages
  • It is the visual summary of your Growth Flywheel, the foundation of your strategic alignment
  • It evolves with your company-redrafted monthly or weekly-to keep growth alive, agile and exponential
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Transformation Map
Get Started Kit

Uncover the Hidden Reason Your Company Isn't Growing
A proven tool + masterclass that reveals the invisible blocks to growth and shows you how to scale with clarity, courage and confidence.

When you and your team don't understand what's really holding you back, growth stalls.

Frustration builds.
​​​​​​​Resistance rises.

The Transformational Map changes that.

It exposes the unconscious blocks-fear, excuses, victimhood-that silently slow you down and replaces them with clarity, confidence and empowered action.
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It becomes your team's GPS, guiding you toward scale, impact and prosperity.

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The Seven Rituals of Innovation™​​​​​​​
​​​​​​​Get Started Kit

Speak It Into Culture.
Scale It Into Legacy.

Short, powerful rhythms that turn meetings into rituals-building alignment, momentum and impact across your company.

When your team doesn't share rhythms, growth slows.  Decisions drag.  Alignment fades.

The Seven Rituals of Innovation solves this.

They are proven, structured practices that transform routine meetings into energizing rituals. With them, you:
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  • Turn your 4-Page Growth Plan™ into living action.
  • Build accountability and culture simultaneously
  • Create belonging, alignment and momentum that spins your company's growth flywheel.

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Force for Good ToolKit™​​​​​​​
​​​​​​​Get Started Kit

Accelerate Growth.
Align with Purpose.
​​​​​​​Scale with Impact.

The Complete System of 50+ Tools to Move From Existence to Impact-Faster, Wiser and with Enduring Prosperity.

When your team doesn't share language or tools, growth stalls.

The Force for Good ToolKit™ changes that.

It equips you with a living set of tools-a growth flywheel-to accelerate impact and profit.
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With these frameworks in place, founders move faster through the four stages of growth-Existence, Survival, Scale, Impact-and build companies that prosper, endure and inspire.

2 - Quickstart Programs

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1-Day Growth Plan

Turn Vision into Momentum. Turn Momentum into Results.
A one-day strategic process that aligns your team, clarifies your 12-month breakthrough goal, and builds the growth plan to achieve it.

The 1-Day Growth Plan is a simplified, high-impact strategic framework that helps founders and teams:

Clarify the future.
• Core Purpose (why you exist)
• Company Vision (where you’re going)
• 12-Month Breakthrough Goal (what must happen next)

Build the plan to get there.
• Simple SWOT
• Quarterly Map
• 30-Day Goals

Turn planning into action.
• Key Performance Indicators
• Weekly Dashboard
• Weekly Acceleration Meeting

It’s the foundation of scaling: one clear plan, one aligned team, one rhythm of progress.


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12-Month Breakthrough System

Are You Ready For Breakthrough?
Picture this:  It's exactly one year from today and we are celebrating your company.

What is the breakthrough progress you will be celebrating?  Which mountains will you have climbed? What challenges will you have conquered.

The Force for Good Breakthrough System helps you set up your company for massive new results.

Breakthrough could be:
  • Doubling customers and revenue
  • Launching that new product
  • Expanding into new territories
  • Building a marketing enging that effortlessly drives customer enrollment, satisfaction, and retention.

The FFG Breakthrough System will help you identify your breakthrough, and setup your whole company to make success inevitable.
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The Five Growth Mindsets

Five Growth Mindsets that Unlock the Puzzle of Success
Unlock the Five Essential Growth Mindsets -- and the corresponding proprietary tools -- that make growth inevitable.

Founders often get stuck in common traps that distract, overwhelm, and obfuscate the truth about growth.

The Five Growth Mindsets help leaders and teams create focus where where and when it is needed.

By focusing on the right puzzles you have the power to influence, and leaving behind heard mentality and bright-shiny-object syndrome, we can create new ways of operating that keep us calm, focused, and building momentum.
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FFG 30-Day Launch

Take the 30-Day FFG Challenge!

Build community, clarity, engagement, and unstoppable momentum in just five minutes a day.

Each day, you’ll pour your wisdom into simple prompts that activate purpose, unlock insight, and fuel growth inside your company.

Using a proven success method created by Tracey Lauren, you’ll design and launch a focused plan for exponential growth—together.

You’ll share your answers in community, listen to the perspectives of others, and gain new ideas and energy every single day. As you deepen the journey, you’ll spark creativity, alignment, and forward motion.

By the end of 30 days:

  • Your team will be engaged and connected.

  • Everyone will know your purpose and who you serve.

  • Your company’s 10-year impact will be clear.

  • Each person will understand exactly how they can make the biggest difference every day.

3 - Assess Where You Are

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FFG Growth Readiness Assessment

Are You Ready
to Accelerate?

Find out your level of readiness to amplify impact, scale, and profit.

Is your company designed to elevate both positive impact and growing profits?

Without clarity in the Four Critical Areas of Alignment, your business will be held back.
  • Know Your Purpose
  • Know Who You Serve
  • Know Your Impact Plan
  • Know Your Highest & Best Use 

​​​​​​​In three minutes, you will discover your Growth Readines Score and receive three tools to help accelerate impact, scale, and profit right away!
 
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FFG Stage Assessment

Existence -
Survival -
Scaling -
​​​​​​​Impact

The Company Stage Assessment helps you identify exactly where your business is on the growth journey—from Existence to Survival, Scaling, and ultimately Impact.

By identifying the statements that best match your current reality across team structure, decision-making, systems, profit, challenges, and founder dependence, you’ll gain instant clarity on your stage and what to do next.

Use it with your leadership team to align perspectives, uncover gaps, and determine the strategic moves that will accelerate scale, profitability, and long-term impact.


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FFG Traction Assessment™​​​​​​​​​

Where Are You?
​​​​​​​From Idea to Exponential Growth

Using four stages of traction—Customer Discovery, MVP/Offering, Customer Validation, and Product-Market Fit—you’ll assess key metrics like market clarity, user feedback, sales momentum, engagement, referrals, pricing strategy, and repeat customers.

By selecting the descriptions that match your current reality, you’ll uncover:

  • Where traction is already building

  • Where growth is stalling

  • Which puzzles need solving first

  • What strategies and metrics will unlock your next level

This tool turns traction into a solvable puzzle—giving you a clear roadmap to scale faster, attract investors, and build a durable, high-growth company.

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FFG Customized Business Assessment™
360° Tool To Evaluate Every Core Function of Your Company

Reveal where you are strong, where you are constrained, and what to improve next.

Using a simple 1–5 rating scale, you’ll assess performance across all major business areas—including R&D, Operations, Marketing, Sales, Customer Service, Account Management, Compliance, HR, Finance, Technology, and Leadership.

For each function, the assessment helps you identify:

  • Key Levers you can pull to accelerate growth

  • Constraints that are slowing progress

  • Systems, people, and processes that need attention

  • Opportunities to align with your values, impact goals, and profit goals

It’s your roadmap to becoming a best-in-class, high-growth, values-driven business.

4 - Know Your Purpose

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Core Purpose Kit

Speak It Into Culture.
Scale It Into Legacy.

A Core Purpose™ is the the fundamental reason an organization exists.

It answers the deepest questions about your company:
  • Why do we exist?
  • What contribution do we make?
  • Why is the world better because we are here?
  • What would be missed if we disappeared?

A Core Purpose is not a tagline, a mission statement or a marketing phrase.

A great Core Purpose is:
  • Transcendent - it rises above tasks and tactics
  • Inspiring - it fuels energy in hard times and good times alike
  • Enduring - it will still matter 100 years from now

Once you clarify it, Core Purpose becomes the center of gravity for your business-helping teams align, make faster decisions and create impact that lasts.
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100-Year Company Vision Kit

Imagine 100 Years.
​​​​​​​Inspire Today.

Your Vision expresses the brighter, better world we all wish existed.

It is why we work so hard every day:  so that one day humanity can claim the hope and possibility of the world you envision.

Vision transforms purpose into a compelling, century-long quests that:
  • Aligns your team around a shared future.
  • Speeds up decision-making.
  • Inspires innovation, loyalty, and lasting momentum.
  • Accelerates impact, scale, and profit.

In this Kit you and your team will create a 100-Year Vision guiding the long-term horizon, ensuring your company can last for generations.

​​​​​​​It's not just about goals-it's the legacy of possibilities your company commits to for generations.
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Inception Story Kit​​​​​

Speak It Into Culture.
​​​​​​​Scale It Into Legacy.

Your company was born for a reason. The spark that started it all still holds the power to inspire your team, attract your customers and accelerate your growth.

The Inception Story Kit helps you capture that story-so it becomes fuel for impact, scale and freedom.

​​​​​​​An Inception Story is more than your "founder's tale."

It is the soul of your company captured in words:
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  • The moment of origin that set everything in motion
  • The transformation you intend to create in the world
  • The reason your company is worth the risk, the hours, the investment and the journey

This is the story that enrolls your team, attracts your customers and inspires your investors. It's the foundation of your culture and the seed of your legacy.
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10-Year Impact Goal Kit
Make the Future Clear.
Scale with Confidence.

A proven system to define the single goal that aligns, inspires and multiplies your impact, scale and profit - for a whole decade.

10-Year Impact Goal is the primary, specific outcome your company intends to achieve in the next decade.

Teams chase opportunities instead of building momentum.
Strategic decisions stall.
​​​​​​​Impact gets diluted.

The 10-Year Impact Goal Kit solves this by helping you define one bold, measurable outcome at the intersection of purpose and profit.

With this clarity, you accelerate growth, move faster from Existence → Survival → Scale → ​​​​​​​ Impact, and energize your team with a shared destination of impact.
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Core Values Kit

How You
Live Purpose,
Achieve Vision,
​​​​​​​Create Impact

The Core Values Kit is a complete system to help you define, operationalize, and activate Core Values that drive culture, decision-making, and growth across your company.
 
  • If your team is busy but not fully aligned…
  • If decisions constantly land back on your desk…
  • If culture feels fuzzy, hard to explain, or inconsistent…


Your Core Values aren’t clear—or they’re not operationalized.

This kit helps you create a a self-managing, values-driven culture where decisions are faster, the right people thrive, and your company can scale with clarity and confidence.

This kit doesn’t just help you define your Core Values.  It helps you activate them—so your company grows stronger from the inside out.

5 - Know Who You Serve

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Authentic Customer Avatar Kit

Build Emotional Connection with Those You Serve

Move beyond marketing data to connect with the real human your business exists to serve.

If your message feels flat or your team is unclear who you’re really helping, this kit will change everything.

Through the Authentic Customer Masterclass and Authentic Customer Experience™ tools, you’ll meet your ideal customer through a guided visualization, listen to their story, and translate that wisdom into a vivid, living avatar that inspires every part of your business.

You’ll discover who they are, what they long for, and how your company can truly serve them—so your marketing, sales, and service all speak with heart and precision.

The result: clarity, empathy, and a business that resonates deeply with the people who matter most.

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WHO + WHAT Customer Kit
Define Your Value.
Attract the Right People.

Get crystal clear on who you serve and the urgent problem your company is built to solve.

When your message feels vague—or your team isn’t aligned on your ideal customer—growth stalls. This kit changes that.

Through the WHO + WHAT Builder™, you’ll enter the mind of your Authentic Customer, uncover their deepest needs, and narrow in on the top three problems your company is uniquely positioned to solve

Then you'll craft a clear, compelling WHO + WHAT Statement—your value proposition in one powerful sentence—that helps the right customers instantly say, “That’s me!”

This leave you and your team with total clarity, aligned messaging, and a business that speaks directly to the people you’re here to serve.

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TAM / SAM / SOM Kit

Know Your Market.
Expand Your Potential.

Stop guessing and start seeing the true size of your opportunity—far beyond what you’re doing today.

This isn’t just about impressing investors or proving your numbers (though it will). It’s about expanding your own vision and breaking through the limits of what you think is possible.

Through the Size Your Market Maker™, you’ll calculate your Total Available Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) using clear exercises, focus questions, and real-world examples from women-led companies

You’ll understand the full universe of demand, the segment you’re built to serve, and the share you can realistically win next.

You'll  discover grounded confidence, bigger thinking, strategic focus—and the clarity to scale with intention and boldness.

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Micro Trends Kit

Spot the Shift.
​​​​​​​Seize the Advantage.

Spot the subtle shifts happening right now—the early signals your competitors will miss until it’s too late. While macro trends show the big picture, micro trends reveal where the opportunity is emerging next and how your company can move first, fast, and with confidence.

Using the Macro Trends Explorer™ framework adapted for micro trends, this kit guides you to track changes in customer behavior, technology, culture, regulation, and buying patterns—and then identify exactly how your business can align, innovate, or reposition to win.

Stay ahead of the curve, lead the market—not react to it—and position your company as the one shaping what comes next.

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Buying Triggers Kit​​​​​

Meet the Moment
​​​​​​​That Moves Them to YES

Uncover the exact moments when your customers are most ready to buy—so your message, offer, and timing land with power.

Most companies focus on what they sell. High-growth companies focus on when and why people are finally ready to act.

Using the Buying Triggers Mapper™, you’ll explore the psychological, emotional, and situational cues that prompt customers to take action—such as need recognition, life changes, urgency, FOMO, emotional appeal, social proof, value, and convenience.

You’ll then identify the top 3–5 triggers that fuel your best conversions and align your marketing, sales, and product strategy around them.

When your message meets your customer’s moment, magic happens.

Customers feel seen. Your timing feels perfect. And saying “yes” becomes effortless.

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Core Competitors Kit
Discover Greatness
Through Contrast

It's not about obsession with the competition—it’s about knowing yourself more deeply through contrast. When you thoughtfully reflect on the companies your customers compare you to, you gain rare clarity about your own identity, strength, and untapped potential.

Using the Competitive Analysis Framework™, you’ll identify your direct, indirect, and DIY/no-solution competitors—and then focus on the 3–5 Core Competitors who mirror you most closely in your customer’s mind.

From there, you’ll create a refined Competitive Matrix to explore offerings, positioning, strengths, weaknesses, and whitespace opportunities

Discover deeper self-awareness, more aligned strategy, and the confidence to grow from your truest strengths—not from comparison, but from clarity.

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Market Positioning Kit

Confidently Claim Your Space

If you’ve ever felt like your work is powerful but still overlooked or misunderstood, you’re not alone. Many founders blend in even when they know their offering is stronger, smarter, or more meaningful

Using the Market Positioning Analyzer™, you will:

  • Build a Positioning Matrix to understand your landscape and choose where you belong

  • Explore your Brand Identity—how you want people to feel and what you uniquely embody

  • Articulate your Market Differentiation—the needs you meet that others don’t

  • Declare your Company Promise—the value you consistently deliver

  • Craft a clear, powerful Position Statement that becomes the voice of your brand

Reveal your market position that is distinct, desirable, and defensible—rooted in your purpose, expressed with authenticity, and remembered for its power.

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What You Offer Kit

Does Everyone in Your Company Actually Know What You Offer?

Define the true value of your business—not just as a list of products or services, but as the total experience your company delivers from first impression to lasting impact.

Most founders assume “we already know what we sell,” but as the Masterclass shows, teams often describe the offer in wildly different ways, leading to confusion, hesitation, and stalled growth.

This kit helps you replace that confusion with clarity, alignment, and momentum.

To be chosen, you must be understood. To be understood, you must be clear.

Foster a business that is easier to sell, easier to scale, and profoundly easier for customers to say “yes” to—because your value is undeniable and unmistakably clear.

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What Generates Profit Kit​​​​​

Focus on What Fuels Sustainable Growth

Stop chasing “more” and start focusing on what truly drives sustainable revenue, customer value, and long-term health in your business.

Many founders sell a variety of offerings—but aren’t sure which ones actually create meaningful profit. As the tool explains, not all revenue is good revenue.

Some offerings drain time, team energy, and resources, even if they sell.

This kit guides you to look clearly and compassionately at your business so you can grow with intention—not exhaustion.

cale what works. Drop what drains.

Build a business centered on your most powerful profit drivers—so you can grow with purpose, ease, and sustainability.

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Pricing Strategy & Break-Even Kit
Price with Confidence.
​​​​​​​Profit with Clarity.

If you’ve ever wondered why you’re generating revenue but not paying yourself enough—or couldn’t clearly explain your break-even point—this kit gives you the clarity and confidence you’ve been missing.

A thoughtful pricing strategy fuels purpose, growth, and prosperity.

Break-even is the moment (each month and each year) your business becomes self-sustaining.

​​​Reclaim power over your business model, price with clarity (not apology), and fund the future you’re meant to build—with purpose, freedom, and profit.

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Your Shared Avatar Description Kit

Speak Directly to One Customer-Ignite Loyalty, Revenue and Impact
See one customer so clearly, thousands feel seen.

The Shared Avatar Description™ is a vivid composite profile of a single customer you are here to serve.
 
  • More than demographics, it is a living story—a name, a family, goals, values, and dreams.
  • Shared across your whole company, it becomes the anchor for decisions, messaging, and product design.
  • Grounded in the Customer Journey Map™, it transforms vague assumptions into a clear, empathetic picture.

With a Shared Avatar Description, you foster:
  • Deep Connection - Messaging and products that feel personal-even to thousands
  • Team Alignment -  Give every department a shared, human picture of who they serve
  • Intentional Growth - Replace generic guesswork with clarity that fuels trust, loyalty and scale
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17-Step Customer Journey Kit

From Product Focused.
​​​​​​​To Customer Centric.

Map Every Moment with your Customer and Build a Business That Scales with Love, Loyalty and Ease.

Without a 17-Step Customer Journey, you're struggling with these challenges:
  • Low retention or repeat sales-even when your product is great
  • Disconnected teams who don't know what matters most to the customer
  • Flatlining growth despite big effort
  • Inconsistent service, sales or messaging
  • Constant guessing about why customers drop off or go quiet

Your 17-Step Customer Journey™ maps what your customer:
  • Feels, thinks and fears
  • Sees, touches and hears
  • Engages with and depends on
  • From first need to final advocacy

Know exactly where customers build trust - or fall off.  Design experiences that earn love, loyalty, and referrals.  Align your team with a shared playbook for what matters most.
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Your Area of Chosen Greatness Kit

Release  Average.
​​​​​​​Be Remarkable.

One clear Area of Greatness is worth more that ten scattered strengths.​

Let's stop trying to be great at everything. Let's choose to be remarkable at what matters most.
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Most founders stay in the grind too long. They're overcommitted, underpaid and spread too thin. Why?

They haven't clarified their Area of Chosen Greatness. Without it:
  • Your team can't align.
  • Your growth can't scale.
  • Your brand can't stand out.
  • Your business stays dependent on you.

Your Area of Chosen Greatness™ is the single area your company chooses to master above all others-Where you go all-in with intention, innovation and investment to become world-class.

It sits at the intersection of three strategic truths:
 
  1. Where your company is uniquely stitched to be great
  2. Where your customer longs for you to be great
  3. Where being great will drive your profit and growth

It's the heartbeat of your strategy. And it's how you scale with clarity and conviction.
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Three Feelings to Cultivate Kit
From Transactional to
​​​​​​​Transformational

Create emotional resonance that scales your company-and sets you free.

Your Three Feelings to Cultivate are the three distinct, intentionally chosen emotional shifts you want your customers to experience as they move through your brand-from first touch to lasting loyalty.

They're the emotional arc your company is committed to-and the secret to building a beloved, return-worthy experience.

Once you choose your Three Feelings to Cultivate:
  • Your brand evokes emotion at every touch point​​​​​​​
  • Your team acts from a shared emotional compass
  • ​​​​​​​Customers remember-and refer you-because of how you made them feel

Embed emotional clarity into your entire Customer Journey; reconnect with your company's soul-and lead from it; and turn every touchpoint into a memory worth recalling.
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Select Impact Mantras Kit

The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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Three Customer Experience Improvements Kit

The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Customer Enrollement & Retention Funnel Kit

The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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 Growth Model Kit
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Revenue Model Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth

6 - Know Your Impact Plan

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Prosperity Expander Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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Growth Stages & Facets Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Income Statement Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Balance Sheet Kit
Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Statement of Cash Fows Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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Accounts Receivable Aging Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Accounts Payable Aging Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Monthly Dashboard Kit
Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Key Metrics Dashboard Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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Traction Metrics Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Focused SWOT Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Strategy & Milestones Kit
Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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12-Month Breakthrough Goal Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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MIGs & LEADs Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Pro Forma Budget & Forecast Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.

7 - Know Your Highest & Best Use

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FFG 90-Day Quickstart Program

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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Daily Knowing Self Connection Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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30-Day Wisdom Challenge

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Journey of Transformation Kit
Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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High-Leverage Habits Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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5-Day Activities & Habits Audit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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High-Potency Action Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Constraints & Accelerators Kit
Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Monthly Action Plan Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth
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Weekly Action Plan Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Weekly & Daily Habit Tracker Kit

Coming Soon
The Intersection of Customer Demand and Financial Return
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
  • What’s selling most consistently
  • What’s generating the highest profit margins per unit
  • And what’s contributing the most total profit overall

This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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The Force for Good Platform

Our platform is designed for women founders who want to get farther faster, and do it by staying true to purpose, vision, and values.

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Building a visionary company

You see a better future—and you're building it. But being a visionary can feel lonely, especially when you’re solving problems no one else has solved before. You need strategic clarity, grounded support, and tools that match the size of your ambition.
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Small but mighty team

You’re scaling fast—and so is the complexity. Your team is loyal, purpose-led, and doing more than one job each. But as you grow, you’re starting to feel the cracks: the need to uplevel, slow execution, miscommunication, or fear of losing the culture that made you special. You want smart systems, clear roles, and values-aligned growth that scales you—not breaks you.
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Clear purpose, vision, and values

You know your why, your where, and your how. But now you're looking for the systems, tools, and structure to turn that clarity into traction—so your team can align, your decisions can scale, and your purpose becomes your greatest engine for profit.

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Building a company of substance and sustainability

You're not chasing quick wins or hollow hype. You're building something that lasts—something that serves, sustains, and succeeds. But you know that growing with integrity takes more than hustle—it takes strategy, structure, and support.

100% Satisfaction Guarantee

If you don’t love this toolkit and let us know within 30 days, we’ll refund your full purchase. No questions asked.
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917-658-9151



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