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Core Competitors Kit
Stand Out with Clarity. Grow with Confidence.
Stand Out with Clarity. Grow with Confidence.
Know Your Customer's Alternatives-and Claim the Space Only You Fill.
Know Your Customer's Alternatives-and Claim the Space Only You Fill.
Core Competitors Kit gives you everything you need to:
All in under an hour.
- Identify the real alternatives your prospects compare you against
- Clarify what sets you apart through contrast, so customers "get it" faster
- Make smarter decisions across product, marketing and pricing
- Spot whitespace opportunities you can confidently step into
- Align your team around a clearer, more consistent market narrative
All in under an hour.
Ask yourself:
Ask yourself:
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- What is your dream client landed on your website and could not quickly tell why you were the best choice for them?
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- Have you poured time and energy into growth, yet still felt unsure about how you compare to your real competitors?
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- Are you struggling to articulate what makes your company unmistakably different in a sea of sound-alikes?
- What is your dream client landed on your website and could not quickly tell why you were the best choice for them?
- Have you poured time and energy into growth, yet still felt unsure about how you compare to your real competitors?
- Are you struggling to articulate what makes your company unmistakably different in a sea of sound-alikes?
Growth gets expensive when your positioning feels "generally similar" to other options.
When your team does not share clarity about 3-5 competitors that matters most, three things tend to happen:
- Message drifts, and marketing starts to sound like the category instead of your company
- Sales conversations lean on features and price instead of distinctions and out comes
- Product, pricing and go-to-market decisions get made without a clear view of the alternatives in your customer's mind
Growth gets expensive when your positioning feels "generally similar" to other options.
When your team does not share clarity about 3-5 competitors that matters most, three things tend to happen:
When your team does not share clarity about 3-5 competitors that matters most, three things tend to happen:
- Message drifts, and marketing starts to sound like the category instead of your company
- Sales conversations lean on features and price instead of distinctions and out comes
- Product, pricing and go-to-market decisions get made without a clear view of the alternatives in your customer's mind
The Core Competitors Kit solves that.
It gives you a repeatable process to identify the competitors your ideal customers are actually considering, compare them across criteria that matter, and uncover what makes your company distinct, desirable and defensible.
"Being clear about who you're not is one of the fastest ways to become who you truly are." - Coco Sellman
It gives you a repeatable process to identify the competitors your ideal customers are actually considering, compare them across criteria that matter, and uncover what makes your company distinct, desirable and defensible.
"Being clear about who you're not is one of the fastest ways to become who you truly are." - Coco Sellman
Our Process
Core Competitors Kit
Core Competitors Kit
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
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Competitive Clarity
Competitive Clarity
Identify the 3-5 competitors that influence your buyer most
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Stronger Positioning
Stronger Positioning
Define the contrast that makes your value unmistakable
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Strategic Whitespace
Strategic Whitespace
Discover a space you can own to strengthen pricing power and growth
Who are Core Competitors?
Who are Core Competitors?
Core Competitors are the 3-5 businesses whose offerings most closely rival yours in the eyes of your most ideal customers.
They are not simply companies in your general category. They are the real alternatives your prospects consider while deciding.
Core Competitors can include:
They are not simply companies in your general category. They are the real alternatives your prospects consider while deciding.
Core Competitors can include:
- Niche players that mirror your focus, or
- A specific product line inside a larger company that your customer still treats as an alternative
BEFORE & AFTER
BEFORE & AFTER
BEFORE
BEFORE
- You suspect differentiation, but you cannot name the true alternatives with precision
- You suspect differentiation, but you cannot name the true alternatives with precision
- Prospects compare on price because the difference feels uncertain
- Prospects compare on price because the difference feels uncertain
- Your team explains the company in multiple ways, which creates inconsistency
- Your team explains the company in multiple ways, which creates inconsistency
AFTER
AFTER
- You know exactly who your customer compares you against, and you understand why
- You know exactly who your customer compares you against, and you understand why
- Your positioning becomes crisp, consistent and easy to repeat
- Your positioning becomes crisp, consistent and easy to repeat
- Prospects feel the difference quickly, which supports faster decisions
- Prospects feel the difference quickly, which supports faster decisions
The Core Competitors Kit
The Core Competitors Kit
The Competitive Analysis Framework™
A proprietary Force for Good tool designed to help clarify your competitive landscape and strengthen what makes your company distinct.
It guides you step-by-step to:
It guides you step-by-step to:
- Identify four types of competitors: Direct, Core, Indirect, plus DIY/Free/No Solution
- Build criteria that reflect what your market values most
- Draft a competitive matrix that highlights strengths, weaknesses and whitespace
- Use contrast to improve clarity, memorability and emotional impact in messaging
- Use the tool with your team to create shared language and alignment
- Example criteria you can customize: product offering, price, quality, customer service, innovation, market share, brand recognition, distribution channels, customer loyalty, strengths, weaknesses, market positioning plus additional criteria you choose
- 📄 Two Filled-In Examples of the Competitive Analysis Framework (PDF) - Two complete, real examples that model strong answers, clear criteria and a well-structured competitive matrix-so you can move faster and guide your team with confidence.
On-Demand Masterclass + Slides + Transcripts
"Stand Out or Shine Through? Utilize the Competitive Analysis Framework™ to Discover the Space Only You Can Fill"
In under an hour, this masterclass walks you through the Competitive Analysis Framework™ and shows how to use competitive clarity to strengthen positioning and decisions.
You will learn how to:
In under an hour, this masterclass walks you through the Competitive Analysis Framework™ and shows how to use competitive clarity to strengthen positioning and decisions.
You will learn how to:
- Identify the competitors your customer truly considers
- Use contrast to sharpen perception and clarify meaning
- Build a draft competitive matrix quickly, including support from AI tools
- Translate insights into clearer messaging and smarter choices
- 📄 Slides of the Masterclass - PDF
A visual guide for review, sharing and team learning.
- 📄 Transcript of the Masterclass - PDF
A polished, searchable version of every insight for sharing and reuse.
Benefits
The Wisdom You and Your Team will Gather
The Wisdom You and Your Team will Gather
The Core Competitors Kit will help you discover:
The Core Competitors Kit will help you discover:
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The alternatives your customer weighs during decision-making
The alternatives your customer weighs during decision-making
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The tradeoffs competitors make, and how those tradeoffs shape buying decisions
The tradeoffs competitors make, and how those tradeoffs shape buying decisions
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Differentiators that matter to customers, not just differentiators that sound clever
Differentiators that matter to customers, not just differentiators that sound clever
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Where whitespace exists, and how to step into it with confidence
Where whitespace exists, and how to step into it with confidence
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How to make smarter moves across product, marketing and pricing
How to make smarter moves across product, marketing and pricing
Three Options
Three Options
Every founder deserves a path that feels clear, grounded and wise. Whether you want fast clarity about the alternatives your customer weighs, or you want full access to the Force for Good library, you will find the right next step here.
Founders Circle
Founders Circle
for all the impact
$69
$69
monthly for 12 months
- Everything in Stand-Alone
- Entire growing collection of 30+ Wisdom Tools & Masterclasses
- Fresh resources released monthly
- Exclusive members-only workshops
- One place for every tool you need to grow with clarity and impact
Founders Circle Gold
Founders Circle Gold
for impact + support
$795
$795
monthly for 12 months
- Everything in Founders Circle
- 60-Minute Session with Coco
100% Satisfaction Guarantee
If you don’t love this toolkit and let us know within 30 days, we’ll refund your full purchase. No questions asked.
Stage Assessment - Coming Soon
Traction Assessment - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151
New York, NY
917-658-9151