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Core Competitors Kit
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From Transactional to
Transformational

Create emotional resonance that scales your company-and sets you free.

Without knowing your Three Feelings to Cultivate, most founders and teams solve these problems:

Customers feel disconnected-even when your product delivers.
Your brand sounds "right," but it doesn't feel right
Teams execute-but without emotional clarity, energy or loyalty.
Your customer journey feels transactional, not transformational.
You feel stuck in Survival Stage-doing everything, yet growth is stalled.

Are you doing everything "right," but still not feeling the loyalty or love you hoped for?

Do you want to scale with heart and soul-but don't know how to align your team emotionally?

Is your customer experience inconsistent, no matter how much effort you put in?

I didn't know what was missing-until I realized we never names how we wanted customers to feel.

The Real Reason You're Stuck in Survival:

You've defined Your Purpose, Your Pricing, Your Purpose.
But you haven't defined the feelings that fuel connection, return and referrals.

Knowing your Three Feelings to Cultivate gives your company its emotional signature.
And this creates alignment, momentum and growth.

What are your Three Feelings to Cultivate?

Your Three Feelings to Cultivate are the three distinct, intentionally chosen emotional shifts you want your customers to experience as they move through your brand-from first touch to lasting loyalty.

They're the emotional arc your company is committed to-and the secret to building a beloved, return-worthy experience.

Our Process

The Three Feelings to
Cultivate Kit

Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.

Emotional Signature

Embed your brand's distinct feelings in every touchpoint

Team Alignment

Empower your team to act with clarity and connection

Customer Loyalty

Spark emotional resonance that drives return, trust and growth

BEFORE & AFTER

BEFORE

Your team says the right words-but your brand doesn't feel cohesive

You struggle to stand out in a sea of sameness

Customers forget your name, even if your product is good

AFTER

Your brand evokes emotion at every touch point

Your team acts from a shared emotional compass

Customers remember-and refer you-because of how you made them feel

What's Inside?

Three Feelings to Cultivate Kit

The Three Feelings to Cultivate Finder™

A proprietary Force For Good tool that helps define the emotional transformations that will scale your brand-and free your leadership.

📄 Example PDF

Explore how ABC Integration Co. used the FINDER to transform their customer experience-and their results.

On-Demand Masterclass + Slides + Transcripts

"Three Feeling to Cultivate-Create Emotional Resonance that Scales Your Company-And Sets You Free"

This powerful training walks you through the 🍀FINDER™🍀 with insight, strategy and examples you can act on immediately.
📄 Slides of the Masterclass - PDF
Lead your own session. Use this as your reference, teaching guide or workshop asset.
📄 Transcript of the Masterclass - PDF
Full written transcript of the masterclass for reference, internal training

Benefits

The Wisdom You and Your Team will Gather

The Three Feelings to Cultivate will help you:

Define how your customers should feel-not just what they should do

Embed emotional clarity into your entire Customer Journey

Reconnect with your company's soul-and lead from it

Turn every touchpoint into a memory worth recalling

Create a culture that feels as good as it performs

Three Options

Access to the Three Feelings to Cultivate Kit are available in three ways! We've crafted three ways for you to get what you need in the format most appropriate for you.