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Founders Circle
Founders Circle
Stop Guessing. Start Growing.
Stop Guessing. Start Growing.
For Visionary Founders Ready to Scale with Purpose, Power, and Prosperity
For Visionary Founders Ready to Scale with Purpose, Power, and Prosperity
Inside the Force for Good Founders Circle, you’ll find the tools, training, and trusted support to unlock exponential growth—while building a business of meaning, impact, and value.
Whether you're just getting traction or preparing to scale, you’ll have exactly what you need, exactly when you need it.
Whether you're just getting traction or preparing to scale, you’ll have exactly what you need, exactly when you need it.
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What Is the Founders Circle?
- Founders Circle is an growth platform for women founders growing high-impact, high-growth enterprises.
What Is the Founders Circle?
- Founders Circle is an growth platform for women founders growing high-impact, high-growth enterprises.
How Can Founders Circle Help You?
How Can Founders Circle Help You?
We help visionary founders install an elevated model of leading and growing their already successful companies to $1M to $3M, $10M, $20M and beyond.
With scale comes impact and influence to make the world better.
An Elevated Model of Exponential Growth
So many visionary founders are growing businesses they love—and still stuck in Survival Stage.
Founders Circle will help you lead differently.
The shift results in building a high-performance culture where your most coveted team members thrive.
Impact, growth, and profit are the natural outcome.
Founders Circle will help you lead differently.
The shift results in building a high-performance culture where your most coveted team members thrive.
Impact, growth, and profit are the natural outcome.
Founders Circle gives you access to the Force for Good System™
Founders Circle gives you access to the Force for Good System™
A proven model of exponential growth.
A powerful library of strategic tools, technology, masterclasses, and expert guidance designed to help you lead and grow a purpose-driven business that’s profitable, scalable, and values-aligned.
Use the tools solo, with your team, or delegate them. They’re built for clarity, fast implementation, and real results.
A powerful library of strategic tools, technology, masterclasses, and expert guidance designed to help you lead and grow a purpose-driven business that’s profitable, scalable, and values-aligned.
Use the tools solo, with your team, or delegate them. They’re built for clarity, fast implementation, and real results.
Benefits
What's Included in the Founders Circle
What's Included in the Founders Circle
Every month, you receive access to new strategic growth tools + live and on-demand masterclasses—designed to be used on your own, with your team, or with your trusted integrator.
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Montly Roundtable—mastermind with other founders and solve the puzzle of growth in your company
Montly Roundtable—mastermind with other founders and solve the puzzle of growth in your company
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Exclusive office hours - live coaching + Q&A with Coco and other visionary founders
Exclusive office hours - live coaching + Q&A with Coco and other visionary founders
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New toolkits added monthly—with focused topics like market positioning, team delegation, pricing, and customer journey
New toolkits added monthly—with focused topics like market positioning, team delegation, pricing, and customer journey
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Full access to the Force for Good Tools Library—100+ proprietary tools
Full access to the Force for Good Tools Library—100+ proprietary tools
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Access to on 1:1 Strategy Sessions, Retreats and Events
Access to on 1:1 Strategy Sessions, Retreats and Events
Our Community
Who It's For
Who It's For
Founders Circle is designed for women founders who want to get farther faster, and do it by staying true to purpose, vision, and values.
Founders Circle is designed for women founders who want to get farther faster, and do it by staying true to purpose, vision, and values.
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Building a visionary company
Building a visionary company
You see a better future—and you're building it. But being a visionary can feel lonely, especially when you’re solving problems no one else has solved before. You need strategic clarity, grounded support, and tools that match the size of your ambition.
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Growing mighty team
Growing mighty team
You’re scaling fast—and so is the complexity. Your team is loyal, purpose-led, and doing more than one job each. But as you grow, you’re starting to feel the cracks: the need to uplevel, slow execution, miscommunication, or fear of losing the culture that made you special. You want smart systems, clear roles, and values-aligned growth that scales you—not breaks you.
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Clear purpose, vision, and values
Clear purpose, vision, and values
You know your why, your where, and your how. But now you're looking for the systems, tools, and structure to turn that clarity into traction—so your team can align, your decisions can scale, and your purpose becomes your greatest engine for profit.
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Building a company of substance and sustainability
Building a company of substance and sustainability
You're not chasing quick wins or hollow hype. You're building something that lasts—something that serves, sustains, and succeeds. But you know that growing with integrity takes more than hustle—it takes strategy, structure, and support.
What You Can Expect
What You Can Expect
Founders Circle gives you the support and guidance and clarity you need to install a system of exponential growth into your your purpose-led enterprise.
Founders Circle gives you the support and guidance and clarity you need to install a system of exponential growth into your your purpose-led enterprise.
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Within 30 Days
Within 30 Days
Select and design your 12-Month Breakthrough Goal—the kind of goal that electrifies your team and aligns everyone’s energy. You’ll also draft your 4-Page Growth Plan, giving you the clarity to know exactly where to focus—your team, your resources, and your brilliance—so you can finally forge powerfully ahead.
- GetBuildsk
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Within 90 Days
Within 90 Days
Lock in the weekly and monthly rituals that turn ambition into unstoppable momentum—and the exact KPIs that show you (and your team) you’re winning. You’ll move from reacting to leading, from chasing growth to engineering it—solving the puzzle of scale with precision and starting to see breakthroughs you can measure.
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Within 12 Months
Within 12 Months
- Install an elevated entrepreneurial system inside your company—one that multiplies your revenue, increases your company’s valuation, and makes the business less dependent on you. You’ll gain freedom, scalability, and a business that can thrive without burning you out.
What's Included
What's Included
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Full Access to the Tools Library
Full Access to the Tools Library
30+ proprietary tools that drive strategy, alignment, and profit
New toolkiits realeased every month.
New toolkiits realeased every month.
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Founders Roundtable
Founders Roundtable
Monthly facilitated virtual mastermind where you will receive support and celebrate progress together in a circle of other women founders like you.
This loving space of accountability will ensure you and your company prosper.
This loving space of accountability will ensure you and your company prosper.
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Founders Office Hours
Founders Office Hours
Monthly opportunities to receive support, receive additional guidance, have your questions answered, and build in the community of other successful founders.
Learn More.
Learn More.
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Masterclasses
Masterclasses
Regular live masterclasses to help you solve the puzzle of growth in your growing company.
Designed to help you achieve the next revenue milestone: $1M, $3M, $10M and beyond.
Recorded for you to watch on-demand at your convenience.
Designed to help you achieve the next revenue milestone: $1M, $3M, $10M and beyond.
Recorded for you to watch on-demand at your convenience.
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1:1 Strategy Session
1:1 Strategy Session
60-Minute in-person or Zoom Strategy Session with Coco. Custom session to help your company accelerate faster.
$750 Value.
$750 Value.
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Do-It-For-You Tools
Do-It-For-You Tools
Be the first to receive access to our new suite of tech enabled tools that leverage the power of AI to help you solve the puzzle of growth in your purpose-led company.
This is an exciting new frontier!
You will partner with AI to help you make the very best decisions.
This is an exciting new frontier!
You will partner with AI to help you make the very best decisions.
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2026 Planning Retreat
2026 Planning Retreat
with FOUNDERS CIRCLE GOLD
- Virtual or In Person Option.
- 6-Hour Planning Retreat.
- You and your Leadership Team are invited.
- Plan your Breakthrough in 2026.
- Walk away clear, confident, aligned, and empowered to make 2026 your best year yet.
- $1200 Value.
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Quarterly Retreats
Quarterly Retreats
with FOUNDERS CIRCLE GOLD
- Virtual or In Person Option.
- Three 6-Hour Retreats.
- You and your Leadership Team are invited.
- Review progress and fine-tune strategy - Q2, Q3, and Q4.
- Install your customized system of exponential growth with your team.
- $3600 Value.
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Dashboard Facilitation Training
Dashboard Facilitation Training
with FOUNDERS CIRCLE GOLD
- Three members of your team become Dashboard Certified.
- Learn to lead Daily Huddles, Weekly Most Important Goal (MIG) Sessions, and Monthly Dashboards.
- Instill rituals of belonging, connection, alignment, accountability, innovation, and transformation.
- $999 Value.
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Advisory Board Package
Advisory Board Package
Very Limited Basis. By application only.
Includes all offerings above, plus...
Includes all offerings above, plus...
- Coco will be your very own Advisor for 12 months.
- Personalized in person 6-hour 2026 planning retreat with you and your team.
- Three 6-hour personalized Quarterly Retreats in person with you and your team.
- Monthly 60-Minute Dashboard Calls with you and your team.
- Four quarterly 60-minute 1:1 zoom strategy sessions.
- BONUS: Up to 10 other meetings (with investors or for board calls)
New Toolkits are released monthly.
Here are a few examples.
New Toolkits are released monthly.
Here are a few examples.
Here are a few examples.
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Three Feelings to Cultivate
Three Feelings to Cultivate
Intentionally chosen emotional shifts you want your customers to experience as they move through your brand’s ecosystem—from first touch to lasting loyalty.
Move the emotional experience of customers:
• From a problem to the solution
• From pain to relief
• From overwhelm to calm
• From just fine to fulfilled
Once identified, these three core feelings become your emotional compass. They can be woven into every message, every moment, and every touchpoint
Move the emotional experience of customers:
• From a problem to the solution
• From pain to relief
• From overwhelm to calm
• From just fine to fulfilled
Once identified, these three core feelings become your emotional compass. They can be woven into every message, every moment, and every touchpoint
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Area of Chosen Greatness
Area of Chosen Greatness
Select the single area your company chooses to master above all other—where you go all-in with intention, investment, and innovation to achieve world-class excellence that fuels your purpose, profit, and growth.
Choosing where to be great occurs at an important intersection between three factors:
Choosing where to be great occurs at an important intersection between three factors:
- Where your company is uniquely suited to be truly great.
- Where your audience LONGS for you to be great.
- Where being great will drive the economics of your business.
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Customer Journey
Customer Journey
a structured process that guides you to see your business through your customer’s eyes. Map how a customer first learns about your company, considers your offerings, decides to buy, experiences your onboarding and support, overcomes challenges, and ultimately receives the transformation you promise.
See throrogh five essential lenses:
See throrogh five essential lenses:
- Physical Experience
- Thoughts
- Feelings & Intensity
- Interactions
- Systems
What Generates Profit
What Generates Profit
Which specific products and services that are driving both strong customer value and healthy profitability for your business? It includes a clear-eyed analysis of:
This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
- What’s selling most consistently
- What’s generating the highest profit margins per unit
- And what’s contributing the most total profit overall
This element helps founders and teams focus on the intersection of customer demand and financial return—so they can double down on what’s truly working to fuel sustainable growth.
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Market Positioning
Market Positioning
Market Positioning is the image or identity of a brand or product in the target
consumer's mind, relative to competitors.
consumer's mind, relative to competitors.
- Positioning differentiates your offering from competitors.
- The ultimate goal of market positioning is to occupy a distinct and valued place in the target customers' minds, leading to increased customer loyalty, brand equity, and competitive advantage.
- Seek to discover how your Company is distinct, desirable, and different.
WHO+WHAT Builder
WHO+WHAT Builder
Nothing creates more clarity for yourself and team than the topics in the WHO+WHAT Builder. Define these core growth elements:
- Who They Are - A clear description of your Authentic Customers, including the psychographics and demographics.
- What They Need - These are the specific problems your Authentic Customer needs your company to solve, including wants, needs, desires, challenges, and points of pain.
- WHO + WHAT Statement - A simple, declarative short statement that articulates who you serve and what they need. It speaks to the unique value your company brings to your specific customers.
Three Options
Three Options
We like choices. So we designed three options to help you and your team accelerate growth in the way that's best for you.
Founders Circle
Founders Circle
for all the impact
$69
$69
monthly for 12 months
- Full Access for 12 Months
- Monthly Roundtable
- Monthly Office Hours
- 60-Minute Strategy Ses sion - $750 value
- Entire growing collection of 100+ Tools
- 30+ Bundled Kits with on-demand Masterclasses
- Fresh resources released monthly
Founders Circle Gold
Founders Circle Gold
for impact + support
$299
$299
monthly for 12 months
Everything in Founders Circle plus...
2026 Planning Retreat -Virtual or In Person - with 3 team members - $1200 value
Four Quarterly Retreats - Virtual or In Person - with 3 team members - $3600 Value
Dashboard Facilitation Training - 3 Team Members - $999 Value
2026 Planning Retreat -Virtual or In Person - with 3 team members - $1200 value
Four Quarterly Retreats - Virtual or In Person - with 3 team members - $3600 Value
Dashboard Facilitation Training - 3 Team Members - $999 Value
Advisory Package
Advisory Package
Advisory Package
for bespoke guidance
$2,000
$2,000
monthly for 12 months
Everything in Founders Circle Gold plus...
- Personalized in person 2026 Planning Retreat
- Three personalized Quarterly Retreats
- Monthly Dashboard Zoom Calls
- 10 Other Meetings
- Four Quarterly 1:1 Strategy Sessions on Zoom
- Bonus: Up to 10 other meetings (investors or board meetings)
100% Satisfaction Guarantee
If you don’t love Founders Circle, let us know within 30 days, we’ll refund your full purchase. No questions asked.
Stage Assessment - Coming Soon
Traction Assessment - Coming Soon
Marketplace
12-Month Breakthrough Program - Coming Soon
Advisory Board - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151
New York, NY
917-658-9151