Core Competitors Kit

Stand Out with Clarity. Grown with Confidence.

Know Your Customer's Alternatives-and Claim the Space Only You Fill.

What is the Core Competitors Kit™?

The Core Competitors Kit™ is a focused, practical toolkit that helps you identify the real alternatives your customer considers, then use that clarity to strengthen your positioning and decisions.

In less than an hour, you will define your Core Competitors and uncover the contrast that helps your company stand out with confidence.

The kit includes:

FFG TOOL - Competitive Analysis Framework™ A proprietary tool that guides you through identifying competitors, choosing meaningful comparison criteria, and building a clear competitive matrix.
Completed Example - Filled-In Examples of the Competitive Analysis Framework™ A real example that models strong answers and a clear competitive matrix, so you can move faster with confidence.
On-Demand Masterclass - “Stand Out Or Shine Through? Utilize the Competitive Analysis Framework™ to Discover the Space Only You Can Fill” An on-demand training that walks you through the Competitive Analysis Framework™ step by step, so you can identify your customer’s real alternatives and claim the space that only you can fill.
Slides - PDF Download - The full slide deck from the masterclass, including key frameworks, prompts, and reference material.
Transcript - PDF Download - A detailed, actionable written guide to the masterclass that is easy to scan, search, and share.

Designed for speed, clarity, and delegation

This kit is designed for solo use, team use, or delegation. In less than an hour, you can create the Core Competitors Core Growth Element for your company and give your team clearer language for positioning and decisions

Core Competitors Kit

Stand Out with Clarity. Grown with Confidence.

Delivery