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Core Purpose Kit
Speak It Into Culture.
Scale It Into Legacy.
Speak It Into Culture.
Scale It Into Legacy.
Scale It Into Legacy.
Short, powerful phrases that guide culture, decisions and customer experience-from the inside out.
Short, powerful phrases that guide culture, decisions and customer experience-from the inside out.
Without the Core Purpose Kit, founders and teams often struggle with:
- Growth that feels scattered and reactive instead of clear and aligned
- Decisions dragging on because no shared "why" guides the team
- A culture that drifts-valued fade and priorities blur
- Teams stuck in daily execution instead of fueled by deeper meaning
- Customers missing the transformation your company is truly here to create
Ask yourself:
Ask yourself:
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- Do you ever feel your team is moving fast-but not always in the same direction?
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- Are you spending energy repeating the "why" of your company instead of seeing it lived out every day?
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- When growth gets messy, does your team lose clarity about what really matters most?
- Do you ever feel your team is moving fast-but not always in the same direction?
- Are you spending energy repeating the "why" of your company instead of seeing it lived out every day?
- When growth gets messy, does your team lose clarity about what really matters most?
Core Purpose is not what you do. It's why you exist-and it doesn't change. Once clarified, it becomes the anchor for scaling impact, profit and culture over the long term.
Core Purpose is not what you do. It's why you exist-and it doesn't change. Once clarified, it becomes the anchor for scaling impact, profit and culture over the long term.
When a company doesn't have a Core Purpose clearly defined:
The Core Purpose Kit fixes that. It helps you articulate why your company exists and the unique change you're here to create. With this clarity:
- Growth slows. Teams Move, but not always in the same direction.
- Decisions drag because no deeper anchor guides them.
- Values fade and culture begins to drift.
The Core Purpose Kit fixes that. It helps you articulate why your company exists and the unique change you're here to create. With this clarity:
- Your team aligns and performs at a higher level
- Daily decisions speed up because purpose filters what matters most
- Growth accelerates as meaning fuels motivation and impact
Our Process
Core Purpose™ Kit
Core Purpose™ Kit
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
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Clarify Your Deeper Why
Clarify Your Deeper Why
Distill the essential reason your company exists-beyond making money-into language that inspires, endures and guides every decision
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Align Your Team Around Meaning
Align Your Team Around Meaning
Give your people a shared anchor that connects daily work to long-term impact. When Core Purpose id clear, culture strengthens, friction reduces and performance rises
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Accelerate Growth with Clarity
Accelerate Growth with Clarity
Move faster from Existence → Survival→ Scale → Impact. With purpose as the foundation, growth becomes sustainable, aligned and infused with meaning
What is a Core Purpose™?
What is a Core Purpose™?
A Core Purpose™ is the the fundamental reason an organization exists.
It answers the deepest questions about your company:
A Core Purpose is not a tagline, a mission statement or a marketing phrase.
It's a long-term commitment. Unlike strategies, goals or products that change over time, your Core Purpose stays true-anchoring your company for decades to come.
A great Core Purpose is:
Once you clarify it, Core Purpose becomes the center of gravity for your business-helping teams align, make faster decisions and create impact that lasts.
It's the transformation-or purpose-you want every single customer to experience when they engage with your products, services, people or brand.
It answers the deepest questions about your company:
- Why do we exist?
- What contribution do we make?
- Why is the world better because we are here?
- What would be missed if we disappeared?
A Core Purpose is not a tagline, a mission statement or a marketing phrase.
It's a long-term commitment. Unlike strategies, goals or products that change over time, your Core Purpose stays true-anchoring your company for decades to come.
A great Core Purpose is:
- Transcendent - it rises above tasks and tactics
- Inspiring - it fuels energy in hard times and good times alike
- Enduring - it will still matter 100 years from now
Once you clarify it, Core Purpose becomes the center of gravity for your business-helping teams align, make faster decisions and create impact that lasts.
It's the transformation-or purpose-you want every single customer to experience when they engage with your products, services, people or brand.
BEFORE & AFTER
BEFORE & AFTER
BEFORE
BEFORE
- Growth feels scattered and reactive, with no clear anchor
- Growth feels scattered and reactive, with no clear anchor
- Decisions take too long because there's no shared foundation
- Decisions take too long because there's no shared foundation
- Culture drifts-values fade and priorities blur
- Culture drifts-values fade and priorities blur
AFTER
AFTER
- Growth feels aligned, intentional and sustainable
- Growth feels aligned, intentional and sustainable
- Decisions move faster-filtered by a clear, enduring purpose
- Decisions move faster-filtered by a clear, enduring purpose
- Culture strengthens-your team is unified, inspired and performing at its best
- Culture strengthens-your team is unified, inspired and performing at its best
Core Purpose Kit
Core Purpose Kit
The Core Purpose Creator™
A proprietary wisdom tool that takes you and your team step-by=step through the process of clarifying your deeper reason for being.
With it, you'll be able to:
With it, you'll be able to:
- Define the transformation you deliver - articulate what changed for every customer you serve.
- Distill your enduring "why" - write a statement that transcends products, services and market shifts.
- Explore the Four Inspirations of Purpose - The Good, The True, The Beautiful and The Heroic - so your purpose reflects the essence of your company
- Apply a litmus test - ensure your Core Purpose is already true today, inspires your team, defines who you are (and who you are not), and stands the test of time.
- 📄 Two Completed Examples (PDF)
On-Demand Masterclass + Slides + Transcripts
"The Purpose Revolution: Crafting Your Company's Future with the Core Purpose Creator"
In less that an hour, this masterclass takes you from wondering why growth feels scattered to having a clear, powerful Core Purpose statement your team can rally around.
Inside you'll:
In less that an hour, this masterclass takes you from wondering why growth feels scattered to having a clear, powerful Core Purpose statement your team can rally around.
Inside you'll:
- Discover why Core Purpose is one of the most essential pieces of building a scalable ensuring business
- Walk step-by-step through the Core Purpose Creator with Coco as your guide
- Draft your own Core Purpose-and learn how to embed it with your team, decisions and culture.
- 📄 Slides of the Masterclass - PDF
Capture the core frameworks and bring them to your team, Use them to lead your own session with confidence
- 📄 Transcript of the Masterclass - PDF
Every insight in writing. Skimmable, searchable and shareable for deeper team discussion.
Benefits
The Wisdom You and Your Team will Gather
The Wisdom You and Your Team will Gather
The Core Purpose Creator™ will help you discover:
The Core Purpose Creator™ will help you discover:
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Clarity of Why - Know, in simple words, why your company exists beyond making money-and why that matters to customers, investors and your team.
Clarity of Why - Know, in simple words, why your company exists beyond making money-and why that matters to customers, investors and your team.
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Alignment that Lasts - Connect every team member to a shared anchor so growth doesn't scatter, decisions don't stall and values don't fade.
Alignment that Lasts - Connect every team member to a shared anchor so growth doesn't scatter, decisions don't stall and values don't fade.
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Faster, Smarter Decisions - Use Core Purpose as the filter that speeds up daily choices while keeping them aligned with long-terms vision.
Faster, Smarter Decisions - Use Core Purpose as the filter that speeds up daily choices while keeping them aligned with long-terms vision.
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Culture That Scales - Turn abstract values into lived experiences, so performance rises and meaning fuels motivation.
Culture That Scales - Turn abstract values into lived experiences, so performance rises and meaning fuels motivation.
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Impact + Profit Together - Discover how Core Purpose accelerates your company's path from Existence →Survival → Scale → Impact
Impact + Profit Together - Discover how Core Purpose accelerates your company's path from Existence →Survival → Scale → Impact
Three Options
Three Options
Every founder deserves a path that feels aligned, empowering and wise. Whether you're looking for a single breakthrough tool or ready to transform your entire company culture, the Core Purpose Kit is available in the way that best serves you.
Stand Alone Kit
Stand Alone Kit
for selective impact
$49
$49
one payment
- Core Purpose Creator™
- Slides PDF
- Transcript PDF
Founders Circle
Founders Circle
for all the impact
$69
$69
monthly for 12 months
- Everything in Stand-Alone
- Entire growing collection of 30+ Wisdom Tools & Masterclasses
- Fresh resources released monthly
- Exclusive members-only workshops
- One place for every tool you need to grow with clarity and impact
Founders Circle Gold
Founders Circle Gold
for impact + support
$795
$795
monthly for 12 months
- Everything in Founders Circle
- 60-Minute Session with Coco
100% Satisfaction Guarantee
If you don’t love this toolkit and let us know within 30 days, we’ll refund your full purchase. No questions asked.
Stage Assessment - Coming Soon
Traction Assessment - Coming Soon
Marketplace
12-Month Breakthrough Program - Coming Soon
Advisory Board - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151
New York, NY
917-658-9151