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Customer Journey Kit

From Product Focused.
To Customer Centric.

Map Every Moment with your Customer and Build a Business That Scales with Love, Loyalty and Ease.

Without a 17-Step Customer Journey™, you're struggling with these challenges:

Low retention or repeat sales-even when your product is great
Disconnected teams who don't know what matters most to the customer
Flatlining growth despite big effort
Inconsistent service, sales or messaging
Constant guessing about why customers drop off or go quiet

Ask yourself:

Have you spent a fortune on marketing-but c ustomers aren't converting or staying?

Your team is talented-but scattered. Everyon e's "doing their best." But do you find the team isn't rowing in the same direction?

Do you find your business doesn't scale without your daily involve ment?--And you don't know where to focus first?

Every bottleneck in your business can be traced to a moment in your Customer Journey that was never fully seen.

Stuck in Survival? This is Why.

Without a clearly defined 17-STEP CUSTOMER JOURNEY™, you can't build the trust, clarity and delight your customers are hungry for.

And without that-you're stuck in the grind.

What is your 17-Step Customer Journey?

Your 17-Step Customer Journey™ is a breakthrough Core Growth Element from the Force for Good System™.

It maps what your customer:

Feels, thinks and fears

Sees, touches and hears

Engages with and depends on
From first need to final advocacy

It gives you a 360-degree view across five essential lenses:

Physical Experience
Thoughts
Feelings
Interactions
Systems

Our Process

The Customer Journey Kit

Using our simple tool and on demand masterclass, alone or with your team, you will unlock immediate progress.

Remove Guesswork

Know exactly where customers build trust-or fall off

Align Your Team

Give every department a shared playbook for what matters most

Convert More Moments into Revenue

Design experiences that earn love, loyalty and referrals

BEFORE & AFTER

BEFORE

Customers drop off silently

Marketing feels scattered

You're the bottleneck

AFTER

Confidently investing in what matters most

Every message resonates and converts

Your team operates with clarity and ownership

What's Inside?

Customer Journey Kit

The Customer Journey Map™

A proprietary tool to help you map all 17 steps and 5 lenses of customer experience

📄 A Completed Journey Map

See a fictional customer walk the full journey (Julie + savvy Shoelaces)

On-Demand Masterclass + Slides + Transcripts

"Design an Irresistible Customer Journey-Build a Business Customers Never Want to Leave with the Customer Journey Map"
In less that an hour you will map the customer journey, reflect deeply and integrate the learning.

📄 Slides of the Masterclass - PDF
Use these to guide your team through the tool or teach it yourself.
📄 Transcript of the Masterclass - PDF
Full written version of the video-perfect for note-taking, sharing and reference.