Your customer's experience is the most powerful growth engine in your business-if you know how to map it. The 17-Step Customer Journey™ is a structures, step-by-step process that helps you see your company through your customer's eyes-from first need to lasting loyalty.
With this complete kit, you'll:
Understand what your customers truly think, feel and fear
Align your team to deliver consistent delightful experiences
Turn first-time buyers into loyal advocates
The package includes:
- FFG TOOL - CUSTOMER JOURNEY MAP™ -Map each of the 17 steps across 5 essential lenses-physical experiences, thoughts, feelings, interactions and systems.
- FFG TOOL Example - A fully filled-out journey for a fictional customer avatar to spark your thinking.
- Masterclass - "Design an Irresistible Customer Journey-Build a Business Customers Never Want to Leave with the Customer Journey Map™" - In under 60 minutes, learn how to use the tool to create emotional resonance and strategic clarity.
- Slides - PDF Download - Full set of masterclass slides-perfect for leading a session with your team or reviewing key concepts.
- Transcript - PDF Download - The complete written transcript of the masterclass for easy reference and sharing.
Designed to be used solo, with your team or delegated with confidence. In less that an hour, you'll create the powerful Core Growth Element of your business: a defined, actionable 17-Step Customer Journey Map™.