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Buying Triggers Kit
Define Moments Of Urgent Need
Define Moments Of Urgent Need
Map the moments that make your best customers say yes.
Map the moments that make your best customers say yes.
Without the Buying Triggers Kit, founders and entrepreneurial teams struggle to:
- Guess at when customers are ready to buy—instead of knowing the exact moments that matter.
- Pour time and money into marketing that feels “off” and underperforms.
- Watch sales conversations stall because the message doesn’t match the customer’s emotional reality.
- Leave powerful customer insights stuck in founders’ heads instead of shared across the team.
- Miss opportunities to align product, sales, and service around the real reasons customers say yes.
Ask yourself:
Ask yourself:
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- Do you now the precise life moments, emotions and situations that make your ideal customer finally decide, "I need help-now"?
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- HAre your marketing, sales and service teams speaking to those moments - or are they still pushing generic messages into a crowded market?
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- If you looked at your last three launches or campaigns, could you clearly link them to specific Buying Triggers -or would you be guessing?
- Do you now the precise life moments, emotions and situations that make your ideal customer finally decide, "I need help-now"?
- HAre your marketing, sales and service teams speaking to those moments - or are they still pushing generic messages into a crowded market?
- If you looked at your last three launches or campaigns, could you clearly link them to specific Buying Triggers -or would you be guessing?
When you don't know your Buying Triggers, growth gets clunky.
Campaigns feel hit-or-miss.
Sales conversations drag.
Teams operate on hunches instead of shared insight.
You end up:
- Speaking too generally, so customers don't feel seen.
- Showing up at the wrong time, when they're not ready.
- Underutilizing channels, content and offers that could work beautifully - if only they matched customer timing and emotion.
When you don't know your Buying Triggers, growth gets clunky.
Campaigns feel hit-or-miss.
Sales conversations drag.
Teams operate on hunches instead of shared insight.
You end up:
Campaigns feel hit-or-miss.
Sales conversations drag.
Teams operate on hunches instead of shared insight.
You end up:
- Speaking too generally, so customers don't feel seen.
- Showing up at the wrong time, when they're not ready.
- Underutilizing channels, content and offers that could work beautifully - if only they matched customer timing and emotion.
Buying Triggers change that.
Buying Triggers help you:
Buying Triggers help you:
- Zero in on the exact moments and emotional states when your ideal customer is most ready to receive what you offer.
- Build marketing and sales strategies that honor her timing - rather than forcing yours.
- Accelerate impact, scale and profit by focusing on the moments that actually move the needle.
Our Process
Buying Triggers Kit
Buying Triggers Kit
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
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Pinpoint the moments that move your ideal customer to act
Pinpoint the moments that move your ideal customer to act
Understand the eight categories of Buying Triggers and identify the 3-5 that matter most for your business over the next 12-24 months
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Align marketing, sales and service around real customer reality
Align marketing, sales and service around real customer reality
Give your team shared language and concrete examples so campaigns, conversations and experiences all speak to the same powerful moments.
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Design offerings and campaigns that convert with less effort
Design offerings and campaigns that convert with less effort
Build launches, nurture sequences, sales scripts and service upgrades that meet your customer exactly where she is - emotionally and situationally
What are Buying Triggers?
What are Buying Triggers?
Buying Triggers are the specific internal and external cues - emotional. psychological and practical - that prompt your ideal customer to actively seek, choose and say yes to your solution.
They might look like:
They help your team answer:
"Why do our best customers buy - right now, in this moment?"
Once you know that, everything else gets clearer.
They might look like:
- A life changing (new job, move, diagnosis, baby, transition)
- A daily frustration that finally becomes unbearable
- A moment of inspiration, comparison or FOMO
- A need for relief, belonging, progress or peace
They help your team answer:
"Why do our best customers buy - right now, in this moment?"
Once you know that, everything else gets clearer.
BEFORE & AFTER
BEFORE & AFTER
BEFORE
BEFORE
- Campaigns feel scattershot - some work, some flop and no one is sure why
- Campaigns feel scattershot - some work, some flop and no one is sure why
- Sales and marketing talk about "personas" but can't describe the actual moments customers are in when they buy
- Sales and marketing talk about "personas" but can't describe the actual moments customers are in when they buy
- Your team keeps asking for "better messaging" without a clear way to define what "better" actually means
- Your team keeps asking for "better messaging" without a clear way to define what "better" actually means
AFTER
AFTER
- You team can name the three core Buying Triggers that drive revenue - and build around them
- You team can name the three core Buying Triggers that drive revenue - and build around them
- Marketing, sales and service speak to the same key moments, using aligned language that feels deeply relevant to your customer
- Marketing, sales and service speak to the same key moments, using aligned language that feels deeply relevant to your customer
- You invest your time, energy and budget into strategies that meet your customer at the right time, with the right message in the right way
- You invest your time, energy and budget into strategies that meet your customer at the right time, with the right message in the right way
Buying Triggers Kit
Buying Triggers Kit
The Buying Triggers Mapper™
A proprietary wisdom tool that guides you step-by-step to:
- Explore eight types of Buying Triggers—from need recognition and life changes to emotional appeal, social proof, and convenience.
- Translate vague customer “insights” into clear, specific moments and emotions you can actually market and sell to.
- Prioritize your top 3–5 Buying Triggers to focus your efforts over the next 12–24 months.
- Capture powerful language, examples, and stories that your whole team can use in campaigns, sales conversations, and customer experience design.
- 📄Completed Examples PDF Two fully filled-in Buying Triggers Mapper™ examples so you can:
- See how to answer each part of the tool with clarity.
- Borrow structure and phrasing as you create your own.
- Use them as models when you introduce the tool to your team.
On-Demand Masterclass + Slides + Transcripts
“Crack Your Customer Code: Reveal the Hidden Triggers that Fuel Growth with the Buying Triggers Mapper™”
📄 Slides PDF
📄 Transcript PDF
- Walk through the Buying Triggers Mapper™ step by step—on your own or with your team.
- Recognize the emotional and situational cues that signal your customer is ready to take action.
- Choose and refine your top Buying Triggers so they’re both inspiring and practical.
- Use your Buying Triggers to shape campaigns, sales scripts, customer journeys, and your 4-Page Growth Plan™.
- Watch it as a guided workshop—pause, discuss, and fill in the tool together.
📄 Slides PDF
- Clarity at your fingertips.
- Share with your team, drop into internal trainings, and lead your own Buying Triggers workshop with confidence.
📄 Transcript PDF
- Every key idea in writing.
- Skimmable, searchable, and easy to quote in playbooks, SOPs, or team docs.
Benefits
The Wisdom You and Your Team will Gather
The Wisdom You and Your Team will Gather
The Buying Triggers Kit will help you discover:
The Buying Triggers Kit will help you discover:
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The real-life situations, emotions and shifts that consistently precedes a "yes" from your best customers
The real-life situations, emotions and shifts that consistently precedes a "yes" from your best customers
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Which messages, stories and examples resonate most deeply - because they speak to those triggers
Which messages, stories and examples resonate most deeply - because they speak to those triggers
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Where to focus your marketing and sales efforts for the highest likelihood of conversion and loyalty
Where to focus your marketing and sales efforts for the highest likelihood of conversion and loyalty
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How to align your product, marketing, sales and service teams around the same shared understanding of your customer's reality
How to align your product, marketing, sales and service teams around the same shared understanding of your customer's reality
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Why honoring your customer's timing and humanity leads to stronger relationships, better results and more sustainable growth
Why honoring your customer's timing and humanity leads to stronger relationships, better results and more sustainable growth
Three Options
Three Options
Every founder deserves a path that feels aligned, empowering and wise. Whether you're seeking specific clarity about how to connect with customers in the moments that matter - or ready to integrate Buying Triggers into full growth system - you'll find the right next step here, with tools, support and momentum built in.
Founders Circle
Founders Circle
for all the impact
$69
$69
monthly for 12 months
- Everything in Stand-Alone
- Entire growing collection of 30+ Wisdom Tools & Masterclasses
- Fresh resources released monthly
- Exclusive members-only workshops
- One place for every tool you need to grow with clarity and impact
Founders Circle Gold
Founders Circle Gold
for impact + support
$795
$795
monthly for 12 months
- Everything in Founders Circle
- 60-Minute Session with Coco
100% Satisfaction Guarantee
If you don’t love this toolkit and let us know within 30 days, we’ll refund your full purchase. No questions asked.
Stage Assessment - Coming Soon
Traction Assessment - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151
New York, NY
917-658-9151