Buying Triggers Kit

Map the moments that make your best customers say yes.

What is the Buying Triggers Kit?

​​​​​​​The Buying Triggers Kit is a focused, stand-alone training package that helps you identify the exact emotional and situational moments that move your best customers to say yes.

In less than an hour, you’ll use the Buying Triggers Mapper™ to clarify your core Buying Triggers and align your marketing, sales, and service around the moments that actually drive growth.

• FFG TOOL  - Buying Triggers Kit™ - A proprietary Force for Good Tool that guides you step-by-step to uncover, organize, and prioritize the real Buying Triggers of your ideal customer.
• Completed Example  - A fully filled-in example of the Buying Triggers Mapper™ so you can see exactly how to answer each section and spark ideas for your own company.
  
• On-Demand Masterclass  - “Crack Your Customer Code: Reveal the Hidden Triggers that Fuel Growth with the Buying Triggers Mapper™” An on-demand video training where Coco walks you through the tool, teaches the eight types of Buying Triggers, and shows you how to choose the 3–5 triggers that will focus your growth efforts.
• Slides - PDF Download - The complete slide deck from the masterclass—packed with definitions, examples, and prompts—so you can review, share with your team, or lead your own internal session.
• Transcript - PDF Download - A detailed, actionable written version of the masterclass so you can skim, highlight, and pull language directly into your growth plan, playbooks, and campaigns.​​​​​​​