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Shared Avatar Description Kit
Speak Directly to One Customer-Ignite Loyalty, Revenue and Impact
Speak Directly to One Customer-Ignite Loyalty, Revenue and Impact
See one customer so clearly, thousands feel seen.
See one customer so clearly, thousands feel seen.
Without the Shared Avatar Description™, founders struggle to:
- Waste money on broad, generic marketing that doesn't resonate
- Lose alignment across teams because "the customer" feels abstract
- Build products no one feels were truly designed for them
- Struggle with messaging that lacks emotional connection and trust
- Stall growth because clarity about who they serve is missing
Ask yourself:
Ask yourself:
- Do your emails and campaigns sound polished-but still feel flat and generic?
- Is your team "aligned on strategy" but not truly aligned on a single idea of who your customer is?
- Are you pouring resources into growth while silently guessing who your customer really is?
- Do your emails and campaigns sound polished-but still feel flat and generic?
- Is your team "aligned on strategy" but not truly aligned on a single idea of who your customer is?
- Are you pouring resources into growth while silently guessing who your customer really is?
When your team doesn't share one clear customer, growth slows.
Decisions drag.
Marketing feels hollow.
When your team doesn't share one clear customer, growth slows.
Decisions drag.
Marketing feels hollow.
Decisions drag.
Marketing feels hollow.
The Shared Avatar Description™ fixes that. It gives your team one vivid, human avatar to reference-so connection deepens, culture aligns and growth accelerates.
What is the Shared Avatar Description™?
What is the Shared Avatar Description™?
The Shared Avatar Description™ is a vivid composite profile of a single customer you are here to serve.
- More than demographics, it is a living story—a name, a family, goals, values, and dreams.
- Shared across your whole company, it becomes the anchor for decisions, messaging, and product design.
- Grounded in the Customer Journey Map™, it transforms vague assumptions into a clear, empathetic picture.
- It ensures that when you speak to “one,” thousands feel seen.
Our Process
Shared Avatar Description Kit
Shared Avatar Description Kit
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
Using our simple tool and on-demand masterclass, alone or with your team, you will unlock immediate progress.
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Deep Connection
Deep Connection
Build messaging and products that feel personal-even to thousands
Build
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Team Alignment
Team Alignment
Give every department a shared, human picture of who they serve
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Intentional Growth
Intentional Growth
Replace generic guesswork with clarity that fuels trust, loyalty and scale
BEFORE & AFTER
BEFORE & AFTER
BEFORE
BEFORE
- Messaging that sounds "professional" but doesn't resonate
- Messaging that sounds "professional" but doesn't resonate
- Marketing spend scattered, guessing at audiences
- Marketing spend scattered, guessing at audiences
- A team aligned, each with a different picture of the customer
- A team aligned, each with a different picture of the customer
AFTER
AFTER
- A single clear avatar everyone rallies behind
- A single clear avatar everyone rallies behind
- Marketing and product design that feel human, trustworthy, magnetic
- Marketing and product design that feel human, trustworthy, magnetic
- Customers and prospects saying "You're speaking directly to me."
- Customers and prospects saying "You're speaking directly to me."
Shared Avatar Description Kit
Shared Avatar Description Kit
The Customer Journey Map™
- A proprietary tool that walks you step-by-step to:
- Build your Shared Avatar Description™ with demographics + psychographics
- Capture values, goals, fears and lifestyle in vivid detail
- Identify the triggers that lead your avatar to discover and purchase from you
- Translate clarity into decisions across marketing, sales, service and culture
📄 Two Completed Example PDF
- See filled-in models you can mirror
On-Demand Masterclass + Slides + Transcripts
"Speak directly to One Customer"
- In under an hour, Coco walks you through creating your Shared Avatar Description
- Discover why specificity is your most powerful differentiator
- See neuroscience in action: how mirror neurons make one customer story resonate with thousands
- Learn how to distill your avatar into a one-paragraph story that guide your whole company
- Present or review anytime with your team
- Every detail captured, easy to reference
Benefits
The Wisdom You and Your Team will Gather
The Wisdom You and Your Team will Gather
The Shared Avatar Description Kit will help you discover:
The Shared Avatar Description Kit will help you discover:
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How to move from describing "segments" to describing one real person
How to move from describing "segments" to describing one real person
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Why broad marketing fails-and how radical specificity drives trust
Why broad marketing fails-and how radical specificity drives trust
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What it takes to align a team around one vivid customer story
What it takes to align a team around one vivid customer story
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The neuroscience behind why one person's story resonates with thousands
The neuroscience behind why one person's story resonates with thousands
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How to activate your avatar through High-Leverage Habits & High-Potency Actions
How to activate your avatar through High-Leverage Habits & High-Potency Actions
Three Options
Three Options
Every founder deserves a path that feels aligned, empowering and wise. Whether you're seeking clarity about how to transform customer experience or ready to scale your entire company culture, you'll find the right next step here-with tools, support and momentum built in.
Stand Alone Kit
Stand Alone Kit
for selective impact
$49
$49
one payment
- Customer Journey Map™
- On-Demand Masterclass
- Slides PDF
- Transcript PDF
Founders Circle
Founders Circle
for all the impact
$69
$69
monthly for 12 months
- Everything in Stand-Alone
- Entire growing collection of 30+ Wisdom Tools & Masterclasses
- Fresh resources released monthly
- Exclusive members-only workshops
- One place for every tool you need to grow with clarity and impact
Founders Circle Gold
Founders Circle Gold
for impact + support
$795
$795
monthly for 12 months
- Everything in Founders Circle
- 60-Minute Session with Coco
100% Satisfaction Guarantee
If you don’t love this toolkit and let us know within 30 days, we’ll refund your full purchase. No questions asked.
Stage Assessment - Coming Soon
Traction Assessment - Coming Soon
Marketplace
12-Month Breakthrough Program - Coming Soon
Advisory Board - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151
New York, NY
917-658-9151