See one customer so clearly, thousands feel seen.
The Shared Avatar Description™ Kit helps you define the single vivid customer your company exists to serve-so your marketing, sales and service stop feeling generic and start feeling personal. Using your Customer Journey Map you'll build one avatar the your entire team can rally around, creating clarity, emotional resonance and growth momentum.
The Kit includes:
- FFG TOOL - CUSTOMER JOURNEY MAP™ - your step-by-step guide to create a Shared Avatar Description.
- FFG TOOL Example - Two fully filled-in Customer Journey Map so you can see exactly how to do it.
- Masterclass - "Speak Directly to One Customer-Ignite Loyalty, Revenue and Impact with the Customer Journey Map™ " - learn why radical specificity drives growth and how to build your Shared Avatar Description in less than an hour.
- Slides - PDF Download - The full set of masterclass slides including insights, frameworks and reference points
- Transcript - PDF Download - A detailed, actionable transcript of the masterclass making it easy to revisit or share with your team
Designed to be used on your own, with your team or delegated to someone else-in under an hour you can create one of the most important Core Growth Elements of your company: the Shared Avatar Description™